Thursday, August 13, 2009

Hi-Fi Marketing Snake oil and Bullshit

Sorry about the two slow loading posts before this one but I felt the information and readability was worth it.


I have come to the conclusion that you can not trust any product that has been through a marketing department. The published specs do not always match what they say. I have seen this several times lately in compression driver testing. I'm not say they are all liars but trust and verify.

If you are looking at a product that is making outrageous claims to improve your system beware. Take this with a grain of salt. It doesn't hurt to try such products but don't get taken to the cleaners.

Back in the early days of hifi audio guru and pioneer Paul Klipsch was tiring of these outlandish claims. PWK had some yellow buttons made with the word Bullshit in gothic type made for him. When PWK would hear BS he would lift his lapel out the speaker and show him the BS button. This antic attracted attention quickly and people would watch for this at trade show. It was the last thing anyone want to have flashed at them at a trade show. I wish this still happened today because there is allot of BS in the audio world.

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